Session 12 - Planning the next steps of our campaigns - 28/9/12

Campaign updates:
Both Iam? and OD on Knowledge campaigns gathered together to catch up on campaign updates.

Gaining a qualification:
We have the opportunity to gain a qualification in project management from all of the work that we have done for our campaigns. The qualification is a Peabody NOCN in Project Management.

Everyone who was interested in working towards the qualification from both campaigns agreed days to meet and work on them.

- I am ? - Mondays - 3-5pm
- OD on Knowledge - Tuesdays - time TBC

Staying Safe website
The overall Staying Safe website is now live and both campaigns are going to have pages on it. This is a great way for everyone to find out about all of the Staying Safe campaigns all in one place.

Watching films
As one big group we all watched the OD on Knowledge film and Be The Change by Iam?

Everyone agreed that both videos looked really great.

OD on Knowledge:


Be The Change - By Iam?



We all split into our seperate campaign groups and discussed our next steps.

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Iam?

Revealing the sweaters

The sweater designs were revealed and everyone was really excited to receive theirs and try it on. Everyone felt that the Peabody and Big Lottery Fund logos should have gone on the back of them, but overall everyone liked them.

What do we want to happen next?

Throwing ideas around
- We should interview the police for our campaign
- Put it somewhere that everyone can see it
- Contact Grime Daily and ask if they can mention Iam? in one of their videos
- Hire the 'Purple Bus' and take our campaign around local estates - we will also be able to show the film on board too
- Go to a festival or an event to promote the campaign
- Talk to people and share it with our friends
- Contact organisations who talk to youth

Suggested organisations to contact
- SB:TV - School friend has a link
- Grime Daily
- Bigga Fish
- Radio stations - Radio 1Xtra, Choice FM

Roles
- Abeana - writing and press releases
- Abdul and Ayub - workshop lesson plan
- Ayun and Ardi - editing
- Peggy, Natalie and Nicole - ringing people up to promote the campaign

Ideas to take our campaign forward
- Presentations at schools
- Sell Iam? jumpers
- We want people to ask us to come to their school
- SB:TV - we want them to play our video

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OD on Knowledge

Accreditation:

We discussed the opportunity to gain accreditation for our campaign. Everyone in OD is interesting in meeting up and working on this.

The final animation:

We discussed the final animation and everyone agreed that they were happy with it. When shown to the whole class, our film got a brilliant response and that it hit its target tone and style really well.

Promo:

We discussed that we need to rearrange our campaign promotion event, as our last event fell through. The organisers didn't want us to hand our wristbands out after all! Everyone was disappointed by this, but it is out of our control and we are now planning to arrange to go to the Boston Arms Music Room. We are currently discussing with the managers whether we can promote our film there, later on in October.

Promotional materials:

We decided that we should get some branded wind breakers made up, as this is a great way for other people to identify our campaign, it's professional and another great way to gain trust from the public during promoting our campaign.

Website:

We discussed what the tone should be and the content, design and functionality for the OD On Knowledge website.

Session 11 - Social Media and further developing - 20/06/12

ODonKnowledge Campaign:

Catch Up 

What did we do last session? 

Researched internet 'memes'

Refined, cut down an cut down idea so that it lasts a maXimum of 1 minute. 

What do you reckon you’ve learnt?

Being more organised, being sharper in ideas and developed communication within the group work.   

During the session:

Social Media 


How can we use social media? 

The more members of the group involved in social media, the better the campaign will be. It is the easiest way of drawing a wide variety of people to your project. The participants agreed that they will all invite their friends, particularly as their friends are their target audience (16-21)

What kind of social media? 

The participants have already set up a Twitter and Facebook group, once the website is live, they will integrate a 'share', 'like' and 'tweet' widget. 

What is your social media strategy? 

The participants will contact the PR agencies of famous people to follow them and retweet their campaign message. It’s a good cause and reflects well on the celebrity in question. 

They will also contact ambassadors of their target audience such as BoilerRoom and Fabric where legal drugs are most taken and popular bloggers to blog about them. 

What will be on your advertisements? 

The participants plan on taking stills from the animation to showcase at gigs and online. 

They will also encourage users to share negative stories from legal drug users and professionals such as doctors and police warning about the effects it can have in the future. 

Meeting the Animator

The animator showed the participants a mood board he created with the gist of their ideas he recieved from the last session. The discussed how they would work together in the last few sessions to get this finished. 

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I am ? Campaign:

Objectives

Planning future sessions, Stressing that there is only one session left. Are the participants ready to go into school assemblies? Are the participants ready to promote it via social medias?

During the session

With only a few weeks left of the project the particpants were encouraged to aim to be in schools within the neXt few weeks. The problems they face are that school is coming to an end and they have limited time to contact schools to book assemblies. 

The participants lowered the age to 15 – 16 year olds and are planning on running an assembly in their own school, Acland Burghley instead of venturing to local schools in North London.