Session 11 - Social Media and further developing - 20/06/12

ODonKnowledge Campaign:

Catch Up 

What did we do last session? 

Researched internet 'memes'

Refined, cut down an cut down idea so that it lasts a maXimum of 1 minute. 

What do you reckon you’ve learnt?

Being more organised, being sharper in ideas and developed communication within the group work.   

During the session:

Social Media 


How can we use social media? 

The more members of the group involved in social media, the better the campaign will be. It is the easiest way of drawing a wide variety of people to your project. The participants agreed that they will all invite their friends, particularly as their friends are their target audience (16-21)

What kind of social media? 

The participants have already set up a Twitter and Facebook group, once the website is live, they will integrate a 'share', 'like' and 'tweet' widget. 

What is your social media strategy? 

The participants will contact the PR agencies of famous people to follow them and retweet their campaign message. It’s a good cause and reflects well on the celebrity in question. 

They will also contact ambassadors of their target audience such as BoilerRoom and Fabric where legal drugs are most taken and popular bloggers to blog about them. 

What will be on your advertisements? 

The participants plan on taking stills from the animation to showcase at gigs and online. 

They will also encourage users to share negative stories from legal drug users and professionals such as doctors and police warning about the effects it can have in the future. 

Meeting the Animator

The animator showed the participants a mood board he created with the gist of their ideas he recieved from the last session. The discussed how they would work together in the last few sessions to get this finished. 

------------------------------------------------------------------------------------------------------------

I am ? Campaign:

Objectives

Planning future sessions, Stressing that there is only one session left. Are the participants ready to go into school assemblies? Are the participants ready to promote it via social medias?

During the session

With only a few weeks left of the project the particpants were encouraged to aim to be in schools within the neXt few weeks. The problems they face are that school is coming to an end and they have limited time to contact schools to book assemblies. 

The participants lowered the age to 15 – 16 year olds and are planning on running an assembly in their own school, Acland Burghley instead of venturing to local schools in North London. 

Filming Day!

I am ? Campaign 

The participants met at Finsbury Park station and went on to their filming location where the actors were already waiting to film the first 2 scenes. 

Once arrived at the house, the participants evaluated the rooms and chose the best places for each scene.

The participants each had their own roles which they successfully engaged with. One of the participants was given the role of DoP and worked very well with Oonagh, the videographer, to ensure they got the best possible shot to capture the vibe of their script. Another participant worked together with myself, on learning how to blog and capture the behind the scenes action! 

Once the sound engineer arrived, the participants received a good understanding of how sensitive the microphones are and how tactful they had to be sitting in the next room!  

The whole process was swiftly done, in a minimal amount of takes and the participants went on to film in their second location for the gang scene. 

Session 10 - Planning Filming and Casting - 1/6/12

I am ? campaign:

Introducing Una:
In today's session Una came in to work with us on planning our short film. She works as a film maker and she will be shooting our short film - Young Shocks.

Looking through the script:
We went through our script with Una and she gave us some feedback:
- It shows that you will make good film makers
- It's great that you are thinking in shots
- Really impressed

Some of our group worked on changing some of the dialogue in the script so that it looked even better.

Getting the storyboard together:
Ardi worked on putting the storyboard into a more silmpler way of being able to read it so that we had all of the pre-production paperwork finished.

Discussing actors:
We typed out an advert for a young boy to play our main character, Young Shocks to take around the school and get the teachers to read out at the end of their lesson. 

We will be using friends of other members of our group to play our gang members, who we will get to come along on the day of filming.

Filming dates:
We all agreed that we will film during half term week. We will all meet at Finsbury Park Station on Thursday 7 June  at 1pm and head off to Nicole's house for filming together.

Finding Young Shocks:
A group of us decided that we would go to the drama department and see if we could find any young people under 15 years old to play Young Shocks. We looked in the class and took a young boy, Corey to one side to do a mini audition. We agreed that he was perfect to play our main character. He will meet us with a shaperone on Thursday 7 June for filming too.

We all agreed that we were really excited to be filming on Thursday and filled in a actor/actress permission form to agree to be filmed.

Update:

FILMING DAY - Thursday 7 June - meeting at Finsbury Park Station at 1pm!

------------------------------------------------------------------------------------------------------------

OD on Knowledge Campaign: 


Introducing Animator
The animator had a look at their draft storyboard and worked together on developing, sharpening their current idea.


Developing Ideas
- The participants spoke of showing the actual importing of the drugs, with shots of the drugs being shipped from China etc.
- The participants also agree the animation should include graphic images of the drugs ruining the internal organs of the user, in a humorful way.
- The ideas of using internet memes came from a discussion about their target audience. The participants and the animator researched current memes and how they could implement thiem into the animation.

Session 9 - Pitching To A Creative Agency - 18/5/12

In this session we all travelled to the creative agency, Art and Graft. We had a short time to prepare and then in both of our campaign groups pitched to a panel of creatives.

I am ?


OD on Knowledge