Session 11 - Social Media and further developing - 20/06/12

ODonKnowledge Campaign:

Catch Up 

What did we do last session? 

Researched internet 'memes'

Refined, cut down an cut down idea so that it lasts a maXimum of 1 minute. 

What do you reckon you’ve learnt?

Being more organised, being sharper in ideas and developed communication within the group work.   

During the session:

Social Media 


How can we use social media? 

The more members of the group involved in social media, the better the campaign will be. It is the easiest way of drawing a wide variety of people to your project. The participants agreed that they will all invite their friends, particularly as their friends are their target audience (16-21)

What kind of social media? 

The participants have already set up a Twitter and Facebook group, once the website is live, they will integrate a 'share', 'like' and 'tweet' widget. 

What is your social media strategy? 

The participants will contact the PR agencies of famous people to follow them and retweet their campaign message. It’s a good cause and reflects well on the celebrity in question. 

They will also contact ambassadors of their target audience such as BoilerRoom and Fabric where legal drugs are most taken and popular bloggers to blog about them. 

What will be on your advertisements? 

The participants plan on taking stills from the animation to showcase at gigs and online. 

They will also encourage users to share negative stories from legal drug users and professionals such as doctors and police warning about the effects it can have in the future. 

Meeting the Animator

The animator showed the participants a mood board he created with the gist of their ideas he recieved from the last session. The discussed how they would work together in the last few sessions to get this finished. 

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I am ? Campaign:

Objectives

Planning future sessions, Stressing that there is only one session left. Are the participants ready to go into school assemblies? Are the participants ready to promote it via social medias?

During the session

With only a few weeks left of the project the particpants were encouraged to aim to be in schools within the neXt few weeks. The problems they face are that school is coming to an end and they have limited time to contact schools to book assemblies. 

The participants lowered the age to 15 – 16 year olds and are planning on running an assembly in their own school, Acland Burghley instead of venturing to local schools in North London.