Session 3 - Planning Our Campaigns And Budgeting - 24/2/12

We are working in smaller groups to create two campaigns. We spent today's session defining our campaigns, their elements, discussing our target audiences, budgets, roles/responsibilities and setting up our social networking presence for our campaigns.

Campaign group 1:

Group name: I am ?

Our campaign idea is:

To build a network of role models to take into schools, interview and promote. We will create a video to support our campaign in the form of a short film showing the 'choice' facing young shockz.

What we will do for our campaign:

- Get celebs to RT (retweet) our message looking for positive role models using the hash tag, #rolemodels on Twitter.

- We will approach Kane, Dappy, Femi, Adam Deacon to be our celeb role models

- Ask #rolemodels to send in video messages for our styled YouTube channel (we need a brief for this)

- Interview a high profile #rolemodel

- Make a 'best of' advert like, Don't mess with Texas

- Book school trips

Young Shockz video:

We will show the choice and consequences, also show how olders (older people) really feel about youngers (younger people), i.e, that they use them sometimes. It will be a three minute film.

Budgeting:

- Meeting with role models - £130 travel, £130 food, £100 venue

- Branded sweaters - £200 - £97 for sweaters and £100 for printing

- Logo - £200

- Restyled YouTube channel - £200

- Photo shoot at college

- Film - sound person and professional videographer - £400 per day

Roles and responsibilities:

- Film - Ardi, Ayub and Abdul

- Story, location and casting - Natalie

- Story - All

- Twitter - Micha, Nicola, Peggy and Abena

Logins and Passwords:

Twitter: @iam_laswap - stayingsafe

Email: iamlaswap@gmail.com - stayingsafe

Campaign group 2:

Group name: Smoke Media - OD on Knowledge

Our campaign idea is:

We will create a short film that follows someone on a night out on drugs. We will then get the person in a controlled environment and film their reactions to the footage from their night out. If this doesn't work then we will use Stock footage and hire an actor to pretend they were the person on the night out and they will act out a shocked reaction to the footage. 

We will then get some wrist bands printed with our url on and take them to a festival or gig. We will hire some promotional girls to hand them out. There is an incentive for people to go to the web address, watch the video and then fill in the form after to win £200 worth of free gig tickets.

We want to gain a web presence on:

- YouTube

- Like and share the video on Facebook

We watched a video about a young guy who was followed by a camera crew on a night out and then shown the footage back and his reactions were filmed.

We used this video for inspiration, My Drunken Shame.

Discussing advertising, budget and promotion:
What we will need:
- Wristbands - £500 for 500
- We will look into the costs of getting a features ad on YouTube
- Events staff - £300
- We will create all of our own branding and logo
- We will need t-shirts with the logo on for the promoters - £50
- Ticket incentive - £200
- A release form for both the venue and for the person that we will be following
- Research into venues for a Friday or a Saturday night
- Camera person x 2 - £500
- Web coding - £300

- Domain name - £15

Job roles and responsibilities:
- Venue research - All
- Wrist band quotes - Zach and Kane
- Website tech research - this includes looking to web coding costs, features ad costs and buying and registering the domain names - Martin and Rhys

We finished the session by planning what research we needed to do for the next session and created our social media accounts.