Session 5 - PR Campaign, Role Models and Writing A Call Sheet.

Objecitves:
- Define what a role model is.
- Write a clear set of questions to ask a potential role model.
- Outline why a famous role model would want to be part of a project like this.
- Design social media strategies.

During the session:

The participants agreed that a role model is someone that had been through social hardship and come out the other side ambitious, confident, inspirational, self disciplined, independent, enthusiastic and determined. Although A role model doesn't always mean with good intentions!

The participants found inspirational videos on the internet of role models, particularly those who had been associated with gang crime.

This led us to the question, How could we get them to back our project? What would be in it for them?

- The celebrities would want to back something that might help others who have found themselves in situations like his.
- It is a great PR opportunity as the participants have access to a huge pool of young people who are highly impressionable to other young people and most active on all social media.

Interview Questions:

We tried out a few questions on each other so as to get the answers we wanted from people. "Are you a role model?" seemed too intrusive, "Do you know a role model" would be better and they would still be able to say themselves if they wanted!

In order to access the people you want in your campaign. It is important to condense your manifesto so you can share it on twitter and it will get noticed!

Meanwhile in the Anti Drugs group, They were discussing the logistics of organising a film crew...

Pre-production and The Call Sheet

The call sheet is a vital part of organising a film set, it should have every piece of information about the set as possible so that if anything happens, people know where to be. This is essential as if people are late than the production team lose money. Money = Time.

The participants organised their roles amongst the group. What interested them? What are they good at?

Director, assistant director, producer, runner, art director, make up etc.

The Video

A young boy at a house party, two rooms looking around for where to go, one filled with healthy young people having a good time and being energetic. The other filled with dark, gloomy people who have obviously been under the influence of really bad drugs. The young boy comes out of the house and has to make a decision. "Where do you want to end up?"