Session 4 - Completing Proposals, Vox Pops And Pitching To Peabody - 9/3/12

We started off this week's session by working on both of our different group's proposals. We had to define what our campaigns are going to be about and finalise our ideas.


OD on Knowledge


Our campaign idea refined:
We will Provide information and support on drug use, through our campaign Facebook account. We will support the content with a  short film on YouTube, shared through Facebook

The campaign will help young people to make informed decisions when they are offered drugs & or if they are going to take them.

The short film that we are going to create will show how young people typically act and look like when they are on drugs. We will do this by purchasing archive footage and film characters who are within our target audience, watching this archive footage back & reacting to it.

It will have a comedy aspect to it as this will have a deeper impact. We hope that this will help young people to think before the take drugs and understand the consequences.

We will be promoting this campaign by giving out wrist bands with our campaign slogan and flyers at music gigs, festivals and a club night.

Branding:
We discussed different brands and what they mean to us. We discussed what we wanted our logo to look like. We have an unfinished logo at they moment but are working on it to make it even better. The idea is for us to have a thumb flicking a lighter, possibly a blue flame and to have 'Smoked Media' and 'OD on Knowledge' in boxes above it.

We discussed the importance of branding as a whole and why ours needs to be spot on. Ours needs to stand out and be interesting so that people pay attention to our campaign.

We looked at a short film in a similar style to what we want to do, for some inspiration and to give us an idea of how effective it will be:



I am ?


Our campaign idea refined:
Our campaign is all about finding, supporting and promoting role models through a YouTube campaign, training and school visits supported by a short film.

YouTube and Twitter are the websites that U24’s spend the majority of their time on so this seemed like the right platform.

The purpose of our campaign is to stop “youngers” joining gangs by showing them an alternative
example of successful teenagers / olders. We also want to support and celebrate role models.

After completing our campaign proposals, we went out and spoke to other young people through vox pops. Vox pops are mini interviews on film that only have 2/3 questions answered. We wanted to find out what other young people think a role model is and if they consider themselves to be one.


Branding:
Although we already have a completed logo we wanted to improve it to make it even better. We drew a few different ideas on card to see if we liked any of them better. We looked at other brands and why they are so effective. Nike is a brilliant example and we all know the brand just by a simple tick design. We discussed colours in branding too and what different colours can represent.


Both Campaigns:
We all worked on creating and planning short pitches to present to Peabody.

I am ?:
We made lots of notes and presentation cards to show everyone so that they can understand what we are explaining and to make things more visual. We created scripts so that we could remember what we had to say and so that we sounded a lot more professional.

OD on Knowledge:
We prepared by writing a script with numbers on it and going through our presentation so that everyone could remember what they had to say. We felt a lot more prepared and knew that the script would make our pitch much more professional.

Pitching:
We all pitched our campaigns and got feedback individually after we had finished. Overall the pitches went really well, and a lot more thought out and planned since the last ones.

For next session everybody has to make sure that they have all participants of their campaigns added to their social networking sites and follow 5 relevant people/organisations.