Session 12 - Planning the next steps of our campaigns - 28/9/12

Campaign updates:
Both Iam? and OD on Knowledge campaigns gathered together to catch up on campaign updates.

Gaining a qualification:
We have the opportunity to gain a qualification in project management from all of the work that we have done for our campaigns. The qualification is a Peabody NOCN in Project Management.

Everyone who was interested in working towards the qualification from both campaigns agreed days to meet and work on them.

- I am ? - Mondays - 3-5pm
- OD on Knowledge - Tuesdays - time TBC

Staying Safe website
The overall Staying Safe website is now live and both campaigns are going to have pages on it. This is a great way for everyone to find out about all of the Staying Safe campaigns all in one place.

Watching films
As one big group we all watched the OD on Knowledge film and Be The Change by Iam?

Everyone agreed that both videos looked really great.

OD on Knowledge:


Be The Change - By Iam?



We all split into our seperate campaign groups and discussed our next steps.

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Iam?

Revealing the sweaters

The sweater designs were revealed and everyone was really excited to receive theirs and try it on. Everyone felt that the Peabody and Big Lottery Fund logos should have gone on the back of them, but overall everyone liked them.

What do we want to happen next?

Throwing ideas around
- We should interview the police for our campaign
- Put it somewhere that everyone can see it
- Contact Grime Daily and ask if they can mention Iam? in one of their videos
- Hire the 'Purple Bus' and take our campaign around local estates - we will also be able to show the film on board too
- Go to a festival or an event to promote the campaign
- Talk to people and share it with our friends
- Contact organisations who talk to youth

Suggested organisations to contact
- SB:TV - School friend has a link
- Grime Daily
- Bigga Fish
- Radio stations - Radio 1Xtra, Choice FM

Roles
- Abeana - writing and press releases
- Abdul and Ayub - workshop lesson plan
- Ayun and Ardi - editing
- Peggy, Natalie and Nicole - ringing people up to promote the campaign

Ideas to take our campaign forward
- Presentations at schools
- Sell Iam? jumpers
- We want people to ask us to come to their school
- SB:TV - we want them to play our video

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OD on Knowledge

Accreditation:

We discussed the opportunity to gain accreditation for our campaign. Everyone in OD is interesting in meeting up and working on this.

The final animation:

We discussed the final animation and everyone agreed that they were happy with it. When shown to the whole class, our film got a brilliant response and that it hit its target tone and style really well.

Promo:

We discussed that we need to rearrange our campaign promotion event, as our last event fell through. The organisers didn't want us to hand our wristbands out after all! Everyone was disappointed by this, but it is out of our control and we are now planning to arrange to go to the Boston Arms Music Room. We are currently discussing with the managers whether we can promote our film there, later on in October.

Promotional materials:

We decided that we should get some branded wind breakers made up, as this is a great way for other people to identify our campaign, it's professional and another great way to gain trust from the public during promoting our campaign.

Website:

We discussed what the tone should be and the content, design and functionality for the OD On Knowledge website.